OrbinaAI makes it easy to understand your campaigns and, as a result, improves their performance. Analytics is at the core of what we do because we know it's the most important thing for any organization, across every tool you use.

We've placed the analytics on your OrbinaAI dashboard home screen to make them easily accessible, alongside your AI chatbots. This guide is intended to walk you through the most critical metrics within OrbinaAI analytics and how to analyze them for valuable insights from your campaigns.

Report & Analytics

CSAT (Customer Satisfaction Score):

• This score represents the average satisfaction rating given by customers across all conversations. It is based on a scale where a higher score indicates greater satisfaction.
  
  

CSAT Provided:

• Indicates the total number of users who have engaged with the CSAT survey, reflecting how many customers provided feedback.

• Change Indicator: This shows the percentage change in survey participation compared to the previous period.
  
  

  

  
  

Closed Conversations (Rate):

• Shows the rate of successfully closed conversations. This metric could represent the total number or the rate per unit of time of resolved or concluded conversations.

• Change Indicator: This shows the percentage change in the rate of closing conversations compared to a previous period.
  
  

  

  
  

Closed Conversations (Ratio):

• Indicates the proportion of closed conversations out of the total conversations. It measures the effectiveness of resolving conversations.

• Change Indicator: This shows the percentage change in the closed conversation ratio compared to the previous period.
  
  

  

Conversation Ratings:

• Based on a single survey question where respondents rate their experience, usually on a fixed scale. It reflects customer ratings of their interaction.

• Change Indicator: This shows the percentage change in customer ratings compared to a previous period.
  
  

  

Total Conversations:

• Shows the total number of conversations started on your chat AI platform, indicating the overall usage and engagement.

• Change Indicator: This shows the percentage change in the number of conversations compared to a previous period.
  
  

  

Leads Collected:

• Represents the total number of leads generated across all conversations. Leads are potential customers who have shown interest or provided their contact information.

• Change Indicator: This shows the percentage change in lead generation compared to a previous period.
  
  

  

Average Chat Duration:

• Shows the average length of time spent on a conversation, indicating how long interactions typically last.

• Change Indicator: This shows the percentage change in the average conversation duration compared to a previous period.
  
  

  

💡Tip

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